Writing content for your website or blog can be a time-consuming process – and it’s something that you have to keep doing if you want to reap the full benefits of content marketing. There has to be a way to make the process easier, right? Right – which leads us to content curation. Not only […]

Reaching your target audience. It’s an often overlooked component to any marketing campaign – whether online or offline – yet it’s incredibly important. A necessity, even. You can spend months crafting the perfect advertising campaign, social media strategy, or blog post series, but if you aren’t reaching your target audience, all of your hard work […]

“Content is king…but distribution is queen and she wears the pants.” Coined by Jonathan Perelman of Buzzfeed, this statement – although comical – couldn’t be any truer. We’ve all heard the phrase “content is king” – but content without proper sharing and distribution channels set up will get you nowhere. In other words, you can […]

Have you ever thought that you could be a great writer…if only you had more time? Sound familiar? I’m sure you can relate. Wouldn’t it be great if we had an additional 5 or 7 hours in the day? Just think of all the things that you could get done. In reality though let’s face […]

Are you a startup just starting out? Are you juggling way too many things at the same time? Not sure where content marketing fits in the big picture? Then this is the article for you. Startups have numerous struggles with most being rooted in a lack of money or time. Startups are different from traditional […]

Successful companies grow their businesses through trusting relationships. They understand the importance of this connection. They know that when customers trust you they will stick with you for life. But while trust is a key component and something that everyone wants, it is certainly not something that comes easily. Trust requires hard work, longevity, consistency, […]