Are you a planner? Have you started using an editorial calendar? Most people are used to planning things in one form or another, in fact the majority of businesses see planning as an essential component of their business success. However, the same cannot be said for planning content. Still it seems that not everyone is […]

Content curation is a great way to create quality articles, while at the same time sharing relevant content with your readers. However, there are numerous misconceptions. Isn’t it just copy and pasting? Or duplicate content? And even worse ‘stealing’? Beth Kanter defines content curation as, “The process of sorting through the vast amounts of content […]

We are so excited to announce the integration of YouTube into our content marketing platform. This will allow users to add relevant videos to blog posts, as well as, curating videos directly to social media channels. Video has become such a large part of our culture with more people than ever watching videos online, but […]

Have you started planning for 2016? Knowing the up and coming trends can help you stay ahead of the curve and one step ahead of your competitors. As content marketing is evolving and changing it’s important to understand the trends and how to incorporate them into your overall strategy. Niall O’Loughlin says that, “despite the […]

A great way to learn content marketing is to study what others are doing. Case studies allow us to not only see the results, but the strategies and often exact tactics that companies are using to grow their brands, increase conversions, and build a strong following. There are numerous strategies some of which focus on […]

Are you using keywords? If so, have you updated your skills or are you still using the same old tactics from before Hummingbird? Over the past few years keywords have received a bad rap. Some will tell you not to use them as Google will penalize you for over usage. And while this point certainly […]